The use of biometric technology is an emerging way that retailers have access to invaluable consumer analytics to improve the retail experience. Customer intelligence is vital for retailers to see the type of customer visiting their stores, to help plan to attract different cohorts into their shop, organise staffing levels – or even determine effectiveness of new marketing drives. Read to discover the critical way consumer analytics, powered by biometric technology, can give retailers a more cohesive way to use customer intelligence.

What can we learn from consumer analytics?

Biometric data including estimated gender and age can be used to generate anonymous demographic data while maintaining customers’ privacy. The data can then be analysed to categorise consumer groups and analyse the effectiveness of targeting market campaigns to help continuously improve segmentation and refine marketing drives.

This information enhances the understanding of customer habits and gives retailers more knowledge about customer-centric activities. For example, you may learn when women are more likely to shop, so you can tailor messaging or adverts on display at a certain time to provide a more relevant in-store experience.

Innovative Technology has developed MyCheckr, an all-in-one device that anonymously captures consumer analytics without violating an individual’s privacy.

Our analytics function enables retailers to see what customers are on their premises, categorise them into appropriate demographics and predict the timings they shop, helping business owners to tailor marketing campaigns accordingly. Not only do our devices help retain customer loyalty, but they can also help attract different cohorts.

Being aware of timings in which customers shop is also helpful for scheduling rotas for shift workers effectively. The data may show a surge in customers at specific times and days, and managers can choose to assign more staff during that period to ensure quality customer service and reduced waiting times. Similarly, at times of the day when there are fewer customers, rotas can be planned to involve fewer staff members and reduce unnecessary expenditures.

Consumer analytics as a measure of success

As well as using biometric data to help you plan marketing strategies and campaigns, it can also be used to help measure the success of them. At Innovative Technology, we develop solutions that not only retrieve the data to help you decide on your next marketing strategy, but also provide answers to whether your efforts have been successful.

Say, for example, that you’ve noticed fewer people aged 25-35 in your premises, and you’ve implemented a campaign to encourage more of this demographic. You’ll be able to tell whether your campaign is working by measuring if more 25-35 year olds are coming through your doors. You can then tailor the campaign accordingly, using consumer analytics as a continuous measure of how the activity is performing.

An easy integration

MyCheckr is a standalone device which requires no integration, simply plug in and get started straight away. The device processes data locally with instant results, without storing any information, so customer privacy is never at risk. No internet is required with all functions available offline, and there are no hidden costs or subscriptions.

The new analytical features available on MyCheckr are intended to help retailers discover more about their customers in a completely anonymous way, ensuring that both parties are benefiting from the arrangement - customers know their data is protected, and businesses are able to drive marketing with AI-based consumer analytics.

For further information, see our full range of products.